Nontraditional media in marketing and advertising (Record no. 1114)

MARC details
000 -LEADER
fixed length control field 00497nam a22001217a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210416b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4129-9761-4
100 ## - MAIN ENTRY--PERSONAL NAME
Author(s) Name BLAKEMAN, Robyn.
245 ## - TITLE STATEMENT
Title Nontraditional media in marketing and advertising
Statement of responsibility Robyn Blakeman
Collation vii, 255p.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Publisher Sage Publishers,
Publication Date 2014
Place of Publication Los Angeles:
Accession No 693437
Classification No 693438
Subject Headings Marketing.
-- Advertising.
-- Alternative mass media.
500 ## - GENERAL NOTE
General note “It includes references and index”.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Catalogued by Adeniran F. A
Date Added 16/04/2021
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Hezekiah Oluwasanmi Library Administration Library Reading C- Classes G-J 04/16/2021   HF5415 .B57 2021-5998 04/16/2021 04/16/2021 Books
    Library of Congress Classification     Hezekiah Oluwasanmi Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 04/16/2021   HF5415 .B57 2021-5999 04/16/2021 04/16/2021 Books