Basic marketing (Record no. 188)

MARC details
000 -LEADER
fixed length control field 00529nam a22001217a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201210b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-125-906076-2
100 ## - MAIN ENTRY--PERSONAL NAME
Author(s) Name PERREAULT, William D.
-- Cannon, Joseph P.
-- McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Basic marketing
Sub title : a marketing strategy planning approach
Statement of responsibility William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
Collation xl, 726p.
250 ## - EDITION STATEMENT
Edition 19th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Publisher McGraw-Hill
Publication Date 2014
Place of Publication New York
Accession No 689830
Classification No HF5415 .P41
Subject Headings Marketing – Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Catalogued by Kuteyi, M. A.
Date Added 10/12/2020
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Hezekiah Oluwasanmi Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 12/10/2020   HF5415 .P41 2020-2124 12/10/2020 12/10/2020 Books