Advertising and promotion (Record no. 2233)

MARC details
000 -LEADER
fixed length control field 00584nam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230830b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260570991
100 ## - MAIN ENTRY--PERSONAL NAME
Author(s) Name BELCH, George E.
-- Belch, Michael A.
245 ## - TITLE STATEMENT
Title Advertising and promotion
Sub title an integrated marketing communications perspectiv
Statement of responsibility / George E. Belch & Michael A. Belch
Collation xxxi, 740p; ill
250 ## - EDITION STATEMENT
Edition 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Publisher McGraw-Hill Education
Publication Date 2021
Place of Publication New York
Accession No 700605
-- 700606
-- 700607
Classification No HF5823.B41
Subject Headings Advertising
-- Sales promotion
-- Communication in marketing
500 ## - GENERAL NOTE
General note it includes index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Catalogued by Johnson
Date Added 30/08/23
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Administration Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 08/30/2023   HF5823.B41 2023-0372 08/30/2023 700605 08/30/2023 Books
    Library of Congress Classification     Hezekiah Oluwasanmi Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 08/30/2023   HF5823.B41   08/30/2023 700607 08/30/2023 Books
    Library of Congress Classification     Hezekiah Oluwasanmi Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 08/30/2023   HF5823.B41 2023-0373 08/30/2023 700606 08/30/2023 Books