Marketing communications management (Record no. 37)

MARC details
000 -LEADER
fixed length control field 00626nam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201207b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-85702-787-0
100 ## - MAIN ENTRY--PERSONAL NAME
Author(s) Name COPLEY, Paul
245 ## - TITLE STATEMENT
Title Marketing communications management
Sub title analysis, planning, implementation
Statement of responsibility Paul Copley
Collation xv, 464p.; ill
250 ## - EDITION STATEMENT
Edition 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Publisher SAGE
Publication Date 2014
Place of Publication Los Angeles
Accession No 693213
Classification No HF5415.123 .C79
Subject Headings Communication in marketing.
-- Marketing – Management.
-- Communication in marketing – Textbooks
-- Marketing – Management – Textbooks
500 ## - GENERAL NOTE
General note “It includes bibliographical references and index''
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Catalogued by O.A.JOHNSON
Date Added 07/12/20
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Hezekiah Oluwasanmi Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 12/07/2020 HF5415.123 .C79   HF5415.123 .C79 2020-0076 12/07/2020 12/07/2020 Books