MOOIJ, Marieke de. <br/><br/>
Global marketing and advertising  understanding cultural paradoxes  xx, 395p.; ill. 
Marieke de Mooij 
 -  4th ed. 
 -  SAGE  2014 
<br/><br/> “It includes references and index”<br/><br/> 
<br/><br/><label>ISBN: </label>978-1-4522-5717-4