KOTLER, Philip   Keller, Kevin  Lane  <br/><br/>
Marketing management  714.; ill. 
Philip Kotler, Kevin Lane Keller 
 -  15th ed. 
 -  Pearson Education  2016 
<br/><br/> It includes references and index 
<br/><br/><label>ISBN: </label>978-1-292-09262-1