MASTERSON, Rosalind. <br/><br/>
Marketing  an introduction   xi, 542p. : ill. 
Rosalind Masterson, Nichola Phillips, David Pickton. 
 -  4th ed.  
 -  Sage Publications  2017.  
<br/><br/> “It includes references and index” 
<br/><br/><label>ISBN: </label>978-1-5264-2632-1