PERREAULT, William D.  Cannon, Joseph P.   McCarthy, E. Jerome <br/><br/>
Basic marketing  : a marketing strategy planning approach  xl, 726p. 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 
 -  19th ed. 
 -  McGraw-Hill  2014 
<br/><br/><label>ISBN: </label>978-125-906076-2