PADMANABHAN, V.S  murphy, H.S. <br/><br/>
Advertising and sales promotion  an India perspective  x,335p;ill 
V.S. Padmanabhan, H.S. Murphy 
 -  Ane Books  2018 
<br/><br/> it includes references and index 
<br/><br/><label>ISBN: </label>9789384726560