BELCH, George E.  Belch, Michael A. <br/><br/>
Advertising and promotion   an integrated marketing communications perspectiv  xxxi, 740p; ill 
/ George E. Belch & Michael A. Belch 
 -  12th 
 -  McGraw-Hill Education  2021 
<br/><br/> it includes index 
<br/><br/><label>ISBN: </label>9781260570991