DUNNE, Patrick M.  Lusch, Robert F  Griffith, David A	 <br/><br/>
Retailing 
Patrick M. Dunne, Robert F. Lusch [and] David A. Griffith.  
 -   4th ed 
 -  College Publishers  2002 
<br/><br/><label>ISBN: </label>0-03-032696-6