000 | 00529nam a22001217a 4500 | ||
---|---|---|---|
008 | 201210b ||||| |||| 00| 0 eng d | ||
020 | _a978-125-906076-2 | ||
100 |
_aPERREAULT, William D. _aCannon, Joseph P. _aMcCarthy, E. Jerome |
||
245 |
_aBasic marketing _b: a marketing strategy planning approach _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy _gxl, 726p. |
||
250 | _b19th ed. | ||
260 |
_bMcGraw-Hill _c2014 _hNew York _i689830 _lHF5415 .P41 _mMarketing – Management. |
||
942 |
_alcc _cBK _eKuteyi, M. A. _f10/12/2020 |
||
999 |
_c188 _d188 |