| 000 | 00584nam a22001337a 4500 | ||
|---|---|---|---|
| 008 | 230830b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781260570991 | ||
| 100 |
_aBELCH, George E. _aBelch, Michael A. |
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| 245 |
_aAdvertising and promotion _ban integrated marketing communications perspectiv _c / George E. Belch & Michael A. Belch _gxxxi, 740p; ill |
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| 250 | _b12th | ||
| 260 |
_bMcGraw-Hill Education _c2021 _hNew York _i700605 _i700606 _i700607 _lHF5823.B41 _mAdvertising _mSales promotion _mCommunication in marketing |
||
| 500 | _ait includes index | ||
| 942 |
_alcc _cBK _eJohnson _f30/08/23 |
||
| 999 |
_c2233 _d2233 |
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