000 00626nam a22001337a 4500
008 201207b ||||| |||| 00| 0 eng d
020 _a978-0-85702-787-0
100 _aCOPLEY, Paul
245 _aMarketing communications management
_b analysis, planning, implementation
_c Paul Copley
_gxv, 464p.; ill
250 _b2nd
260 _bSAGE
_c2014
_hLos Angeles
_i693213
_lHF5415.123 .C79
_mCommunication in marketing.
_mMarketing – Management.
_mCommunication in marketing – Textbooks
_mMarketing – Management – Textbooks
500 _a“It includes bibliographical references and index''
942 _alcc
_cBK
_eO.A.JOHNSON
_f07/12/20
999 _c37
_d37