Global marketing and advertising (Record no. 1086)

MARC details
000 -LEADER
fixed length control field 00629nam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210409b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4522-5717-4
100 ## - MAIN ENTRY--PERSONAL NAME
Author(s) Name MOOIJ, Marieke de.
245 ## - TITLE STATEMENT
Title Global marketing and advertising
Sub title understanding cultural paradoxes
Statement of responsibility Marieke de Mooij
Collation xx, 395p.; ill.
250 ## - EDITION STATEMENT
Edition 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Publisher SAGE
Publication Date 2014
Place of Publication Los Angeles
Accession No 693227
-- 693228
Classification No HF5415.127 .M77
Subject Headings Target marketing – Cross-cultural studies.
-- Advertising – Cross-cultural studies.
-- Consumer behavior – Cross-cultural studies.
500 ## - GENERAL NOTE
General note “It includes references and index”<br/><br/>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Catalogued by YUNUSA, A.A.
Date Added 9/4/21
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Hezekiah Oluwasanmi Library Administration Library Reading C- Classes G-J 04/09/2021   HF5415.127 .M77 2021-5943 04/09/2021 04/09/2021 Books
    Library of Congress Classification     Hezekiah Oluwasanmi Library Hezekiah Oluwasanmi Library Reading C- Classes G-J 04/09/2021   HF5415.127 .M77 2021-5944 04/09/2021 04/09/2021 Books